Logotype design for “Karamela”. A preschool, also known as nursery school, pre-primary school, or play school, is an educational establishment or learning space offering early childhood education to children before they begin compulsory education at primary school.

The concept / creative idea is associated to the image of a little bear, that the client wanted. So we designed the image of a little bear, a symbol that kids really love. We replaced the letter “A” of Karamela, with the new bear symbol. We chose to use different colors for each letter, creating a happy, cheerful, childish, modern logo.