Logotype design for “Fitness On”, a new founded gym / crossfit box.
The concept / creative idea is associated to the verbal part of the logotype, the two words: Fitness & On. People exercise for one of five reasons: for work, for health, for recreation, for competition, or for their appearance. Fitness is related to health, so if someone exercises daily, this means that the level of his health is “on”. We chose an electricity switch to show that fitness is “on”. The final logo is very powerful, giving the impetus to the athlete, tο work, try, to be “on”.