Packaging design for “PepsiCo Ivi”, a soft drinks company based in Athens / Greece. In 1926, its founder Nikos Panagopoulos, decided to create a small beverage industry in Maroussi under the name HBI.
The concept / creative idea is associated to the special taste of IVI refreshments. Even the last orange juice drop is precious. So we used a close up image of a drop, showing the specialty of IVI products. The final packaging result was very powerful & eye catching.