Logotype design for “Life & Art Theater”.
The concept / creative idea is associated to the three initial letters of the three words, “Life”, “Art”, “Theater”, “L”, “A” & “T”. We made a research about some keywords for the word “theater” & we came up with some of them, such us actor, face, mask, clothing, costumes, curtains, feelings etc. We focused on the words “actor”, “face” & “curtains”. So we designed a face of a theater actor, using the three initials letters for the face characteristics, eyes, nose, moustache & mouth. We replaced the actor’s hair with a red theater curtain. The final logotype was very impact, theatrical & strong.