Print ad design for “WWF”. The World Wide Fund for Nature is an international non – governmental organization founded in 1961 that works in the field of wilderness preservation & the reduction of human impact on the environment. It was formerly named the World Wildlife Fund, which remains its official name in Canada & the United States.

The concept / creative idea, for the print ad we designed for WWF’s branch in Greece, is based on the fact that animals are threatened daily by humans, so they are in danger. When someone is in danger, he becomes very dangerous, in order to protect himself. The final print ad design was very creative, innovative & powerful.