Logotype / packaging design for “Strumento Migliore”, a new founded paint sales company, based in Agrinio / Greece.
The concept / creative idea is associated to the brand name & the initial letters “S” & “M”. Strumento means powerful in English language & Migliore (Italian) is a tool. So our job was to visualize the meaning of these two words. After a research we made, we came up with the idea that the elephant is a powerful animal, which uses its proboscis as a tool. We illustrated the image of an elephant, as the main symbol of the logotype. The letter “S” (Strumento) has been replaced by the proboscis & the letter “M” (Migliore) by the body of the animal. The final logotype is very powerful, unique & simple.