Logotype / corporate identity design for “Sousourada” store. Sousourada is a new founded store, where someone can finds souvenirs from Greece & Nafpaktos, gifts & toys.
The concept / creative idea is based on the the name of the store. “Sousourada” is the Greek word for “wagtail” bird. The main characteristic of this bird is its long tail. So we had to visualize a wagtail symbol, related to the products of “Sousourada” store. The final logotype was very eye-catching, clean, modern, easy for everyone to remember it.