Print ad design for “Pitsos”, a home appliance manufacturing company based in Greece.

The concept / creative idea is based on the “Protagonist” concept. Pitsos is the leading white goods manufacturer (such as refrigerators, fridges, ovens & decreasingly, washing systems) in Greece producing 400,000 units per year, 30% of which for export. The company manufactures products that incorporate substantial innovations such as the “No Frost” & “Super Frost” technologies on refrigeration systems & “pyrolysis” system on cooking systems. So Pitsos is a Protagonist. The final print ad was very creative & strong.