Print Ads design for “Napapijri”. Napapijri is an Italian premium casual – wear brand owned by VF Corporation. Originally a producer of alpine travel bags, Napapijri now markets upscale apparel for men, women & children, as well as accessories, footwear & bags.
The concept / creative idea is associated to the philosophy of the company. Napapijri believes sustainability is the new creativity, inspiring new ideas & innovation, progressing the interests of the wearer & the world. This is the design philosophy that guides its approach. The vision of the company is to work with a community of pioneers united by difference & active in hope that there is a better way.