We designed the print ads for “Lee Jeans”, an international clothing company, with a company branch based in Athens / Greece. Lee is an American brand of denim jeans, first produced in 1889 in Salina, Kansas.
The concept / creative idea is associated to the great heritage of the company. This was very important to us, in order to design the ads with respect to the brand name of “Lee Jeans”. We searched & found very simple / strong lifestyle images of ordinary people, who love to wear Lee Jeans. The final result was very powerful, memorable, reflecting the originality of the company.