Logotype / corporate identity design for “Kuku” coffee shop.
The concept / creative idea is based on the meaning of the brand name / word “Kuku”. “Kuku” is the abbreviation of the word “kukuvagia”, which means “Owl” in English language. So we had to visualize a very modern owl image. We experimented with various, different styles of illustrations & drawings. Finally we came up with a very fresh, minimal image of an owl, with nice colors. This owl figure is holding a cup of coffee, ready to welcome customers to “Kuku” coffee shop.