Logotype / corporate identity design for “Gigi”, a new founded espresso / lounge bar.

The concept / creative idea is associated to the pattern of floor tiles, that decorate the inside of the bar. It was a very characteristic / eye catching tile pattern, so we decided to use it for our new logo design. We chose a sherif font style, to show the elegance of Gigi lounge bar. We replaced the last letter “I” of the word “Gigi”, with a tile pattern. The final logotype reflects the style, the identity & the finesse of Gigi espresso bar.