Print Ads design for “Citroen Hellas”, a “Citroen” company branch, based in Athens / Greece. Citroën (French pronunciation: [sitʁɔɛn]) is a French automobile manufacturer founded in 1919 by the French industrialist André-Gustave Citroën, & part of Groupe PSA since 1976.
The concept / creative idea is associated to the Citroen Origins, the historical roots of the company. Our aim was also to show the reliability, the quality, elements that a car buyer wants. Our final print ad design was very memorable, with a very minimal approach.