Print Ads design for “Buckler” beer. Buckler is a pure malted beer without alcohol, realized in the brewing tradition of the most famous beers. Made with selected raw materials: water, hops, barley and cereals, it proposes a fruty & floral taste which pairs with the taste of cereals & honey aroma.
The concept / creative idea is associated to the fact that Buckler is a beer without alcohol. This means that anyone can drive, after drinking a Buckler beer. This fact inspired us to create a vehicle image, which is composed of items that anyone can find in a bar. The final result was very innovative, unique, just like brand’s philosophy.