We designed the logotype / corporate identity for “Blue Blue”, a beach bar located near the town of Nafpaktos. The particularity of the name is that contains the same word twice. Blue color is the characteristic color of a beach bar, because it is located next to the sea.
The concept / creative idea is associated to the white / blue beach umbrellas. We placed the second word “Blue”, under the first one. The two “l” letters formed the lower part of a beach umbrella. The final logo reflects a minimal, clean & memorable design approach.