Logotype / packaging design for “Apoltyon Olive Oil”, which represents the absolute Mediterranean diet.
The concept / creative idea is associated to the initial letter “A” of the word “Apoltyon”. Apolyton is an ancient Greek word which means ultimate essence of reality, the absolute. So we created a characteristic image of an “a” letter, which is placed between two vertical lines. This is the ancient greek symbol. The visualization / style of the logo & the olive oil bottle labels show the timelessness, the authenticity & the quality of Greek olive oil.