Logotype / corporate identity design for “Al Daytona”, a new founded retail trade company. Al Daytona makes the distribution of goods / clothes to European countries, referring to a way of “transport”.

The concept / creative idea is associated to this “transport” of goods. We created a characteristic image of a balloon, which carries a shopping bag. The bag represents all the goods / clothes etc. The letter “O” of Al Daytona replaces the upper part of the ballon, so the logo becomes more minimalistic & memorable.