Logotype / corporate identity design for “Stavrou Ourania”, an optical store. “Stavrou Ourania” store is an optical business that specializes in professional eye care. Craftsmanship & friendly service are her principles. Traditionally, she chooses her products one by one, paying attention to details, quality & materials used.

The concept / creative idea is based on the the two initial Greek letters, “S” (Stavrou) & “O” (Ourania). The main product of an optical store is a pair of eyeglasses. So we designed a clean image of a pair of glasses & we replaced the two lens with the two initial letters. The final logo was very impressive, easy to remember.