Packaging design for “Nera Kritis”, a water bottling company, based in Crete / Greece. NERA KRITIS SA, a member of VETA SA group of companies, has one of the largest manufacturing plants & is one of the leading water bottling companies in Greece. NERA KRITIS SA has reinvented the concept of water based on the company’s very unique characteristics: Innovation / Originality / Creativity / Diversity. It was selected and awarded by a committee of food innovation experts in Paris [SIAL innovation 2012] and to this date, exports its products to 25 foreign countries.

The concept / creative idea is associated to these unique characteristics. We designed very minimal, unique, memorable labels for the water bottles of the company.